Cruelty-Free Deception


If you’re like me this page will come as no surprise especially if you’re an avid label reader on the products you buy, but for others this page could be a rude awakening. Sometimes things aren’t always the glam and good that we may perceive them to be.

The following products have been acquired by mainstream companies who are actively involved and engage in animal testing.


Alberto-Culver was purchased by the Anglo-Dutch consumer goods company Unilever on September 27, 2010 for US$3.7 billion.

Alberto Culver was well known for its support of organizations in health care and its support of research and facilities in those areas, where it believed that this can have great impact for the well being and peace of mind of families.

Other areas of support included education and women in the workplace. It was also known for not testing its products on animals and included related labeling on product packaging. With the products now under Unilever, this is now likely no longer the case and the labeling has been removed.


In April 2000, Ben & Jerry’s sold the company to Anglo-Dutch multinational food giant Unilever. Unilever said it hopes to carry on the tradition of engaging “in these critical, global economic and social missions”. Although the founders’ names are still attached to the product, they do not hold any board or management position and are not involved in day-to-day management of the company.


In March 2006, The Body Shop agreed to a £652.3 million takeover by L’Oréal. It was reported that Anita and Gordon Roddick, who set up The Body Shop 30 years previously, made £130 million from the sale.

There was a media controversy surrounding claims that L’Oréal continues to test on animals, which contradicts The Body Shop’s core value of Against Animal Testing. L’Oréal states the company has not tested cosmetics on animals since 1989 (but still continues to test new ingredients on animals).

Animal testing on cosmestics ceased for the French-headquartered L’Oréal and all cosmetic companies in Europe as well as cosmetics imports when the European Union passed legislation banning all testing for personal care products.


In 2006, a controlling 84% stake in Tom’s of Maine was purchased by Colgate-Palmolive for USD $100,000,000; the Chappells own the remaining sixteen percent. The terms of the purchase stipulate that the policies and company culture of the Tom’s of Maine brand will be retained.


Procter & Gamble bought the Aussie brand in 2003.

SA: I used to buy Aussie a long time ago and I’m sure that Aussie products had the statement of “Not tested on animals” on the label before P&G acquired them. If anyone knows different, please comment. I’ve tried to search for some photos to verify this but with no luck.


SA: I had been wondering about Bath & Body Works products for some time, though I would still use them often. I was very curious about their label, which states, “This finished product not tested on animals”, I knew something wasn’t right. Per this article although slightly dated, it appears that I was right to be skeptical.


Animal Testing Policy Statements


If you are a compassionate shopper like myself, I would steer clear of these brands and choose products that you know to be cruelty-free without a doubt. The best thing is to support reputable brands made by vegan companies.

Also, if you haven’t already, I highly suggest to download the Cruelty Cutter app. For just a few bucks, you can have the convenience and reassurance to scan a product and know instantly whether a product is tested on animals or cruelty free.



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