Like many of us, animal activist James DeAlto always wanted to do something more. So he recently began chalking simple vegan and animal rights messages on public pathways and other prominent spots around his home in Raleigh, NC. The positive response from people on his “chalktivism” led James to launch the Vegan Chalk Challenge, inspiring others to spread messages of compassion, peace, and hope. “This is not about creating a masterpiece,” James says, “it’s about fostering a sense of empowerment for activists who, like myself, are still apprehensive about wearing a vegan t-shirt for fear of ridicule or rejection.”
I caught up with James between chalkings to ask him about this unique form of activism—and how others can get involved.